Paper and Dumas Book Essay Example for Free

Paper and Dumas Book Essay What does Dumas’ decision to take an American name suggest about her feelings toward her adopted country? How does her dual identity enable her to see how Americans really feel about Iran? Dumas’ husband, Franà §ois, experiences life as an American immigrant much differently than does Dumas. What do you think accounts for Americans’ biases in their attitudes toward immigrants from different countries? To what extent are these biases grounded in stereotypes about the immigrants’ native countries? Evaluation: You will be graded on: Organization- Does the paper have an introduction, body, and conclusion? Does the paper have a central argument (thesis) that appears in the introduction and conclusion? Grammar, punctuation, and style- For example, does the writer use the past tense consistently? See â€Å"additional considerations† below. Use of the text- Does the paper successfully incorporate specific examples from the book? Do the examples support the paper’s thesis? Since this is still a relatively short paper, avoid long block quotes. Be succinct. In addition, avoid long summaries of the book. Your paper should be built around examples that support your thesis. You must, however, cite the books to support your claims. In each instance that you draw specific information from the book, you should insert the page number from which the idea or quote originated at the end of the sentence. Plagiarism: See description on syllabus Format: All papers should be double spaced and written in Times New Roman 12 Late Papers: Papers are due in class on the given due date. Computer related problems are not an excuse. Be prepared for a hard drive/ printer disaster. Back up your work often. Papers turned in after class on the due date (unexcused) will be docked 5 points (out of 100). Papers will be docked 3 points for every day they are late with the weekend counting as 1 day. Additional considerations: 1. Use the past tense consistently when discussing historical events. 2. Do not use first or second person in your paper. In other words, don’t use the pronouns: I, me, my, you, your, our, ours, us, etc. So, instead of: â€Å"I think Dumas considered herself to be†¦.† Just write, â€Å"Dumas considered herself to be†¦.† 3. Proof-read carefully. Even if your paper has no misspellings, that does not satisfy your need to proofread. Spell checker will occasionally correct your spelling, but insert a different word than you intended. 4. Do not use contractions. (didn’t should be did not, etc). 5. Your paper should adopt a more formal, authoritative tone. Do not use slang, clichà ©s, or profanity. 6. Use active, not passive voice. 7. Staple the paper 8. Do not use outside sources except lectures from this course (internet, other books etc.).

Organizational Culture in Libraries Essay Example for Free

Organizational Culture in Libraries Essay Assignment Topic: One of the main ways in which the ‘veil of incorporation’ can be lifted is when directors breach their duties. This essay question is set around the duty to prevent insolvent trading. You will need to have read the chapter in your prescribed text that deals with this duty and have then researched more widely by looking at other textbooks, the relevant CCH online library, articles from the internet and journal articles. You must answer both parts of this topic. Please make sure you have REFERENCED in the body of your work ACCURATELY,. Remember, referencing shows you have researched and thought about what material will be relevant to assist you in answering the questions. Read the following scenario and answer BOTH parts (questions) at the end. OHS Solutions Pty. Ltd. is a company formed by three friends (Des, Satish and Emma) who bring different skills and abilities to the business. Emma is an accounting graduate, Des has expertise in occupational health and safety (OHS) and Satish has an IT degree. They decided to start up a business which would provide a portal through which the public and businesses could access (for free) information on all aspects of OHS. OHS Solutions would finance its business, and make profits, by charging businesses to advertise via their website. The directors of OHS Solutions are: Managing Director – Des Finance Director – Emma (non executive) Director – Satish (executive – employed also to run the technological side of the business) Director – Ying (non executive) – a friend of Des’ and director of Support Pty. Ltd. (Support Pty. Ltd. has gone guarantor for a $50,000 loan from the Business Bank Ltd. to OHS Solutions) The Shareholders of OHS Solutions (holding equal amounts of ordinary shares) are Des, Emma, Satish and Support Pty. Ltd. As at January 2007 OHS Solutions had been operating for six months. It had  some initial IT problems which prevented some of the advertisers’ material from being accessed. In order to try to help overcome these technical problems Satish engaged Trouble Shooters Pty. Ltd. At the February Board meeting, Satish reported that two businesses who had paid to advertise on the website were dissatisfied with what was happening and were threatening to sue for breach of contract. Emma was unable to table any financial information as the employee who had been doing the accounts had been sick and when Emma looked at the records she found that they seemed to be in a bit of a mess. She did find a large account from Trouble Shooters that was over due. Des reported that he was disturbed by this news. He had been told by Satish that the IT problems had been fixed since Trouble Shooters had been engaged, and he had just signed a $10,000 advertising contract with Promotions Plus Pty. Ltd. to advertise the website and signed up to go to a trade show to be held in conjunction with a forthcoming OHS conference. He said this was needed because a number of high profile advertisers were threatening to discontinue their association with OHS Solutions unless the portal became better known. Ying just listens in disbelief at the March Board meeting. It seemed to her that OHS Solutions is being poorly managed and is failing to make the most of a potentially profitable business opportunity. This could present an opportunity for Support Pty. Ltd. to make an offer to buy OHS Solutions at a good price. On the other hand Support Pty. Ltd. is exposed as a guarantor. Assume she consults you, an accountant, for your preliminary view about the predicament of OHS Solutions and what she should do. Assume also that the first thing that comes to your mind is whether Ying herself may be vulnerable as a director of OHS Solutions for failing to prevent OHS Solutions from trading when it is insolvent.

Program Management Principles and Program Life Cycle

Program Management Principles and Program Life Cycle A program is collection of correlated projects managed in synchronized manner to acquire benefits which cannot be obtained by managing them separately. While, program management is application of knowledge, skills and tools required to meet program requirements. The terms program and project management look similar but Project management Body of Knowledge(PMBOK) industry guide clarifies the difference between these two terms such as a program comprises number of resources needed for satisfying the specified objectives. A program is a continuing task whereas project is a temporary endeavor to form a sole product or service. In actual, project is a part of program. The program management involves management of interrelated project, while the term program management outsourcing refers to transfer of program administration to outsider management. The program management outsourcing is preferred these days due to some factors such as stakeholder management, benefit management and proper pr ogram governance. In this research paper, the section II describes about the program management in depth such as program management principles and program life cycle etcetera. The section III explains program management outsourcing and organization decision strategy. The following sections demonstrates some factors affecting the success of outsourcing as well as challenges to program management outsourcing are also evaluated. Today, business institutes manage several projects simultaneously with sharing resources from different geographical places. Program management is best solution to run correlated projects, in other ways effective program management is key to success for execution of organizations objectives or to achieve worldwide customer satisfaction. The program management delivers strategic objectives, business plans etcetera. A. Program Management The Program Management Group defines program management as planning and monitoring of tasks and resources across a portfolio of projects and identifies that organization with implemented program management got advantages such as multiple projects can be handled concurrently, alteration in schedules, deadlines or in objectives can be maintained by different high skilled professionals. Program management is technique for managing interrelated projects or for example if a whole project is difficult to operate, then it is divided into smaller number of projects which are handled by number of project managers and all small projects are intended to have single objective for organization and to control these all projects, a program manager is required who will ensure that all projects are running on target and confirm their over-all involvement to program as a whole and responsible for evolution from present business operations to future approach. B. Standard for Program Management Framework by PMI Several Program Management Frameworks exist throughout the worldwide organizations such as PMI based Standard Program management, Managing Successful Programs Framework by UK government etcetera. PMI based Standard Program management consist of mainly three areas such as Program life cycle, Governance of program and managing stakeholders as well as benefits management. Program Governance and Program Stakeholder Management: Program Governance confirms alignment between business policy and pathway to desired outcomes over program life cycle or ensures the progress of program. Program Governance assistances in risk management, benefits of stakeholders and in decision making and delivery management. It also offers an organizational structure, polices and events to support proper program delivery. In other words, Governance in actual is a group of persons with executive and management roles and negligent functions systematized into structures and polices that help to define management values and decision making. Program Stakeholder management is important for establishment of program governance and organizational structure which is observed during program life cycle and program stakeholder management more likely to deal with that how program affect the stakeholders such as organizational culture etcetera and communication strategy is developed for manag ing their expectation and objectives of program Program Benefits Management: Benefit realization plan is developed as a part of program management to schedule benefits measurement activities along with strategic objectives of the organization. This planning includes delivering final benefits within the program and comparing it with initial business cases to confirm that program produces actual benefits. Program Life Cycle: The program milestones are used to manage programs same as project milestones. The program lifecycle involves five consecutive phases starting from pre-program setup, program setup, establishment of program management, Benefits delivery and closing phase. While moving program from different phases, program manager confirms that strategic benefits of program should be aligned with organizations mission and vision and program governance mechanism is recognized and program lifecycle complies with demands of organizations and expected benefits are realized in synchronized manner. Program Management process groups are set of interconnected activities performed to achieve a desired outcome. Program management is technique for improving program from technical and management point of view. The program management resembles with construction management as the Construction Management association of America defines construction management as, a professional service that applies effective management techniques to the planning, design and construction of a project from inspection to completion for purpose of controlling time, cost and quality. Outsourcing program management is process of transferring program life cycle management to outsider program management consultancy(PMC) and program is known as PMC managed program and usually happened in case of big projects and analogous experience, high skills and global class tools and technique and time management are main key points making program management outsourcing, a preferable method. All Public and private sector organizations are moving towards the outsourcing the program management for large scale programs. The program management outsourcing is adopted among various fields such as Public health, Construction, Oil and Gas sector and in telecommunication along with Olympics or any global events. The organizations go for program management consultants for managing large scale programs because of lack of skills and transfer managerial and technical risks to third party. The survey conducted by Rasdorf indicates that in private construction sector mostly go for program management outsourcing than public sector. The survey was conducted on construction sector which covers program management aspects and when organization acquire services from outsourced management or hire external program managers to manage their programs then some factors are considered such as fees to external program manager, which organization providing services and criteria for selection of program manager, relationship between the organization and external service provider, experience of similar projects , on time delivery etcetera and cost can be negligible for decision of hiring any external program managers as more emphasis is on skills and expertise required. A. Why Outsourcing Preferred? The Program management outsourcing increase operational competence and cost budgeting can be reduced and Doz Hamal et al. (1998) [1] discussed that in international market it is difficult to get potential profit from skills and expertise within a firm and increasing demand for products forces organizations to devote in tactical business alliance. Outsourcing is becoming popular because of its benefits such as external program managers examines the program activities and govern the running programs with strategic planning, controlling and scheduling. The ROI (Rate of Interest) is often better than if projects are handled in-house and it becomes better reference for future projects. B. Outsourcing Decision Strategy The benefits, risks and several factors are typically included in making decision of outsourcing. The following figure represents the Outsourcing decision strategy: Figure 1: Outsourcing Decision Model The motivation for outsourcing included three key points such as cost, strategy and political. The cost outsourcing includes cost savings and strategy is more related to outsourcing because of hasty organizational growth and technological advancement and mostly public organizations drive outsourcing for services that include general well-being and social aspects and come under political driven outsourcing. The benefits that can be considered before making decision of outsourcing are cost savings, condensed capital expenses, flexibility, access to newest technology, access to technical expertise and improved accountability. The risks factors should be included while making decision of outsourcing. The poor selection of outsource provider can be a risk and changing environment and supplier problem such as relationship between provider and organization or less control and security can be the potential risks for the decision of outsourcing C. Selection of Oustsourcing provider The selection of provider is important concern after making decision of outsourcing. The skills and expertise are main components while selecting and depending upon the requirement of client, three main capabilities are considered such as delivery competency, relationship and transformation capability. Â   Â   Figure 2: Outsoucing provider`s competenices Proper relationship between Program Management Consultancy and organization is required for success of outsourcing. There are some factors reviewed which contribute to the success of program management outsourcing. A. Business Case: The business case is input documents program planning and building an outsourcing business case is necessary and for this research must be conducted and all assumptions should be clearly defined so that the benefits with outsourcing programs can be assessed. The business case should include substitute analysis that defends adoption of program management consultancy for delivery of program. The outsourcing step covers not only the reduced costs and technical expertise but also covers how business functions are affected for long duration of time. A Good Outsourcing business case determines the outsourcing solution should be associated with technical and business strategies of any firm. The most of the program execution decisions are determined by business cases. Hence, while outsourcing solutions the business cases are the important factors to consider. B. Contract between Organization and Outsource provider: Booz Company directs that contract between the firm and program management consultancy is not just a paper document but it is a vehicle that aligns the interest of two parties and the strong relationship and delivery of good service always motivates customer to outsource more from that service provider. Contract Management Archetypes are the frameworks that investigate outsourcing relationships at individual stage and further at organizational level. C. Program Governance Structure: Program Governance basically develop a structure within which program management is executed and gives active route to monitor results and classify and execute the adjustments to achieve consequence. The organizations should have a structure to define their goals and there is no robust structure, it is implemented as per the practices and dynamics. The program governance is core part of program management that allows the organization to review the progress of the program aims and it provides a framework to get things on time and should be on track. The persons who directs program and organization employees must be organized and to confirm decision making their roles should be framed. D. Roles and Responsibilities : Booz and Company defines that an appropriate relationship structure between the organization and program management provider with accurate operational model can boost up the possibility of project success. The roles and responsibilities are the part of program governance but plays important role in success of outsourcing. In organizational structure the program manager directs other manager to achieve objective allied with business strategy. Program manager is supported by individuals and program management office. The appropriate allocation of roles and responsibilities leads to proper execution of program governance model. The following table demonstrates roles and responsibilities of some of staff members: Table 1: Roles and Responsibilities Roles Responsibilities Program planner The program planner mainly responsible for making planning strategies and schedules for the program and maintain all these activities. Budget administrator Budget administrator responsible for finances of the program and all financial activities. Communication Coordinator The communication coordinator serves communication polices and handle all type of communications for the execution of program. E. Program Stakeholder Management: The standard of Program Management outlines stakeholders as, those who interact with program and those who are affected by the program. The project will not succeed if needs of stakeholders are not considered well. Stakeholder management manages the hopes of the stakeholders and their needs to get task done. The process of stakeholder management comprises the identification of stakeholder and their influence on the program which can be high. Moderate and low as well as communication supervision plan is established and stakeholders are engaged through good communication, relationship etcetera. F. Program Management Office: The program management office(PMO) gives support to managerial and fiscal process. PMO has deep relationship with project coordination and in standardization of projects and enhance program management best practices. A definite procedure along with architypes, devoted program mangers, standards and standardized tools is offered by Program Management Office. The administrative polices, procedures and practices deliver operative framework for working employees for specific program. Program management office included delivery of program on time and within schedule. PMO can differ from single individual like program support to team of persons and can be dispersed over more sites if program distributed worldwide. The program management office is responsible for planning, tacking program and logistics management and setting quality standards, stakeholder management and benefits realization etcetera. Some additional roles are also involved such as auditing and strategic overview of project and providing health checks during the program. Program management key component of success of outsourcing G. Capable Internal Staff: The organizations internal employees should be competent enough to oversight on some part of the programs for adopting substitute ideas and guarantee that programs are running on time and responsible for stakeholder engagement. H. Procedures and process in Program Life Cycle: The program lifecycle consists of program pre-set phase, program set phase which includes scope and planning and after that establishment of program structure and delivery of benefits and last phase is program closure. Program management consultancy is responsible for evolving the program practices, processes across the programs life cycle in coordination with firm and implementation of all programs and procedures are come under program audit office. I. Organization and Program Management Consultancy cultural: The relationship between the organization and PMC has important impact on the achievement of program success. In case of IT projects, there are issues in cross border outsourcing of software and IT programs and for resolving these issues, organization should make appropriate choice of projects and relationship should be managed through cultural trainings and extra efforts are required to manage cross cultural issues of outsourcing. The cultural difference between program management consultants and organization employees can make difference in final output. A good relation between provider and company can make the outsourcing program successful and tries to build long term relationship between client and service provider. Khamooshi et al. conducted a survey to find top challenges of implementing program management outsourcing. The following figure represents the top five challenges. Mainly challenges to program management outsourcing success are improper program management practices and lack of business cases and if roles and responsibilities and delegations are not assigned properly that will lead to obstacle for success of program management outsourcing and improper stakeholder engagement and other top five hindrances to success of outsourcing are difference between culture of organization and program management outsider and absence of program management office , Governance structure absence is also major challenge to outsourcing. Lack of competent internal staff for managing activities and improper contract model between PMC and organization. Figure 3: The Organization and Program management consultants viewpoint on top five challenges The Client firm and PMC Cultural Difference: From study analysis of survey, cultural difference is top challenge to the success of outsourcing. The cultural difference arises when outsourcing internationally come into place such as social and economic difference such difference in culture of United states and United Kingdom. Organizational culture difference is also one aspect when organization is government firm. Due to cultural difference, some organization are resistant to change their work practices while outsourcing. Hence, proper training should be given individuals in organization during outsource from international consultancy specifically in case of IT outsourcing. Non-appearance of Program management Office and Audit functions: The Program management office plays important role in managing large programs and stakeholders. The survey study resulted that it is second biggest obstacle in program management outsourcing. The PMO is only unit of firm that provides regular check on program execution and serves standards and polices to program management consultancy and to client firm also. The absence of PMO can lead to no resources and time optimization and inefficient decision making. Lack of Competent individuals in organization: The organization can outsource the program management but cannot outsource the program governance unit. PMI has been trying to develop a shared program management vocabulary but company and outsource providers still not use same program management language. The non-professional staff in organization can be obstacle to the relationship between firm and PMC. Inappropriate program management Model and Risk allocation strategy: The organization and program management advisor have different scope of interests such as organization like government funded complete their programs with low budget and in short duration of time but on the other hand outsource provider have different perspectives. The contract between both fails to put both firm and program management advisor on same leaf can lay the entire program on risk due to improper program management consultant model. For example, the Booz and Company recommends cost plus incentive fees structure as efficient model in program management outsourcing agreement and inducements are provided after completion of program at time and within budget. But in case of increase delays and cost over runs, performance based risk sharing agreement plan is better method. Suitable program management model and risk strategy can lead to the success of program outsourcing. Lack of efficient Governance structure: In case when a program is outsourced to PMC, too much dependence on provider or blind trust and negligence of role of organization can be happened and leas to several issues that organization does not interfere with program management consultant`s work apart from financial structure and lack of accountability also arises due to unstructured contract administration. For example, PMC accepts design structure that comes from outsider design expert may contain some errors which are notified at the time of implementation and neither program management consultancy nor outsider expert take accountability of occurred errors and benefits should be delivered as expected and this is only possible through good governance structure. The roles and responsibilities of client and outsider should be defined as it is vital part of program governance. Sometimes situation is that shared and indistinct responsibility will lead to solemn consequence. The lack of per formance management is also hindrance to success of outsourcing. In this research paper, a case study related to outsourcing program is reviewed to know about how program management outsourcing concept works with real world examples. A. Background of Case Study: B. Name Learning experience Acknowledgment (Heading 5) References G. Eason, B. Noble, and I.N. Sneddon, On certain integrals of Lipschitz-Hankel type involving products of Bessel functions, Phil. Trans. Roy. Soc. London, vol. A247, pp. 529-551, April 1955. (references) [2] Â   Â  

Color Symbolism in the Great Gatsby by F. Scott Fitzgerald Essay

Colors are an essential part of the world around us. They can convey messages, expressing that which words do not. Gentle blue tones can calm a person and bright yellows can lift the spirits. If an artist is trying to express sorrow or death he often uses blacks blues, and grays basically he uses dreary colors. Without one word, a driver approaching a red traffic light knows to stop. Colors are representative of many things. In his novel The Great Gatsby, F. Scott Fitzgerald uses color symbolism throughout as a major device in thematic and character development. He uses colors to symbolize the many different intangible ideas in the book. Throughout the book characters, places, and objects are given "life" by colors, especially the more prominent ones. F. Scott Fitzgerald utilizes the color yellow to symbolize moral deterioration and depravity. F. Scott Fitzgerald writes, â€Å"The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair (18).† F. Scott Fitzgerald is referring to Tom and Daisy Buchannan and he is signifying that Tom is slowly progressing towards moral decay. In the novel, there are several incidents that prove Tom is in fact, progressing towards moral decay. First, Tom is having an affair with Myrtle Wilson. Second, Tom does not like Jay Gatsby, and several times he attempts to prove that Gatsby is not who he claims he is. Tom even goes as far as to hire a detective in his attempts to prove that Gatsby is not who he claims he is. In the novel, Jay Gatsby had a Rolls Royce automobile that was yellow in color. "His station wagon scampered like a yellow brisk-bug (. . .) (39).† Gatsby's car was referred to many times in the novel, but it was always referred to as "The yellow ca r (157)." F... ... in" (8). Fitzgerald attempts to describe her in a perfect fashion in this scene which is the reason for Nick’s comment. Throughout the story Fitzgerald portrays Nick as a person that often judges other people, and by showing his instant praise towards Jordan he certainly proves that she could be an honest and innocent person, which is why Fitzgerald has her wearing white in this scene, even though the reader can later find out that that is not exactly the truth. Work Cited Fitzgerald, F. Scott. The Great Gatsby. New York: Scribner, 2013. Print.

Social Constructionism and the Message of Feminism Essay -- Sociology

In this essay I will define social constructionism and how the theories of social construction altered feminism’s message during its second wave. The second wave of the feminist movement started during the 1950’s and is thought to have ended with the failure of the equal rights amendment. The amendment was only three votes shy of being ratified. Prior to this era the first wave of feminism seem to focus mainly on suffrage, a women right to vote and own property. During the second wave era, feminist incorporated the theories of social construction in their message. Social construction is the theory based on the idea that things that are present in our society were created by said society. As it relates to the message of second wave feminism, the biological factors of gender, physical traits, genitalia, hormones and the like, do not determine behaviors, gender roles, social status, and male superiority. Our society forms these conventions. Women during the years before the second wave were being coaxed back into the home. To quote Betty Friedan, â€Å"They were taught to pity the...

Gesture as a Mediating Factor in Speech and Sign Language Storytelling :: Language Education Teaching

Gesture as a Mediating Factor in Speech and Sign Language Storytelling There are many hearing individuals who do not know sign language but move their hands when speaking. Chances are these people would have a hard time telling the same story if asked not to use their hands. Additionally, the story told without the assistance of gesture would likely seem lackluster by comparison. The question becomes, to what degree is gesture an integral part of effective storytelling and how much does it add to the complexity and richness of a story? How does the gesture used in oral storytelling compare to that used in American Sign Language (ASL) storytelling? If gesture is taken into consideration, will the complexity of information conveyed be equivalent between languages? These are questions that Drs. Sarah Taub, Dennis Galvan, and Pilar Pià ±ar sought to answer in their recent study on the contribution of hand and body movements to the complexity and depth of ASL, English, and Spanish storytelling (Taub, Galvan, & Pià ±ar, 2004). Dennis Galvan Pilar Pià ±ar Sarah Taub Psychology Foreign Languages Linguistics Forming Questions The inspiration to explore the above questions grew from the .ndings of Galvan and Taub’s previous study (2004) in which they compared narratives by native ASL and English users. Results from this study indicated that when compared with English users, ASL signers consistently incorporated much more conceptual A Publication of the Gallaudet Research Institute at Gallaudet University Spring 2005 Kozol Presentation Combines Wit, Wisdom, Outrage, and Compassion** By Robert C. Johnson Jonathan Kozol, author of such books as Death at an Early Age and Savage Inequalities, gave a presentation at Gallaudet on March 30 called â€Å"Shame of the Nation: Resegregation, Inequality, and Over- Testing in Public Education.† The talk was sponsored by the Gallaudet Research Institute as part of its Schaefer Distinguished Lecture Series. In addition to the presentation, Kozol participated in several other sessions with Gallaudet faculty and students in which he reported learning a great deal about deaf students and their educational needs. He said he was particularly intrigued to learn from Gallaudet Department of Education faculty and students—deaf and hearing— that the statement â€Å"separate is never equal† does not necessarily apply to deaf students, many of whom thrive in education programs outside the mainstream. Kozol said his focus has not been on separate programs that are well designed and effectively meeting students’ needs. His concern is that current governmental and socioeconomic factors in America are depriving many students of quality educational experiences because of â€Å"racial apartheid† which is forcing too many minority children to stay in inferior learning environments. During a question and answer session with Kozol, Dr. Barbara Gerner de Garcia, a faculty member in Gallaudet’s Department of Educational Foundations and Research, pointed out

Harvey Norman Holdings Limited Essay

Introduction: Terms of Reference:This Report is designed to demonstrate the students understanding of IMC. The report was prepared for Mr. Paul Morrissey, Lecturer of Integrated Marketing Communications. Background:The purpose of this report is to help the student get a understanding of hold different marketing techniques are used in everyday situations through different forms of advertising campaigns. The purpose of this is to reinforce the knowledge the student has acquired in class. The company that will be subject of this report is Harvey Norman Holdings Limited. Objectives:To provide and overall situation analysis of the company. To research the company’s advertising campaign and determine who the target  market are. Analyse the key form of marketing communication used and the company’s Unique Selling Point (USP). To analyse the media planning used for the campaign.To provide a detailed overall evaluation of the marketing campaign.Methodology:The information used in this report was found through the use of secondary research in the form of internet based searching. Findings:Overview of Harvey Norman Holdings Limited:Harvey Norman is an Australian company and is a worldwide retailer of furniture, bedding, electrical, and computer. It has been in operation since 1961 when founders Gerry Harvey and Ian Norman set up the business. Harvey Norman has almost 300 stores worldwide. CITATION Har12 l 6153 (harveynorman.ie, 2012)Situational Analysis:Porter’s Five Forces:This model helps illustrate the strengths and weaknesses of an industry through five factors that are as follows: Competition in the market Potential new Entrants Power of suppliers Power of customers Threat of substitute products CITATION Inv12 l 6153 (Investopedia.com, 2012)Competition in the Market: There is large competition in this industry as it is an industry that has been around for a relatively long time. Therefore more companys such as Currys, Ikea, and D.I.D electrical, also compete in this market. Potential New Entrants There is a low threat from potential new competition as there are substantial barriers to entry in this industry. These barriers include: 1. High Capital Requirements: for this industry a new company would be required to stock a large volume of a large range of relatively expensive products as well as a large store to hold it all and large amount of staff and distribution costs. 2. Brand Loyalty because Harvey Norman has worldwide recognition and a strong brand awareness customers would be more inclined to stick with what they know already ie Harvey Norman products. Bargaining Power of Suppliers: For Harvey Norman there is a large range of suppliers for all the types of  products the company sells. Because there is such a large volume of suppliers in this industry ,the suppliers Harvey Norman uses have little to no bargaining power against Harvey Norman as they could just switch to another supplier and so the supplier would lose out on the high volume bulk buying that Harvey Norman would be using. Bargaining Power of Customers: Because Harvey Norman deals in such a large variety of products, from Furniture to computers, it attracts a large volume of customers for each of these product categories. This gives them a large base of customers to start with. Also the fact that Harvey Norman sells alot of recognised brands customers are inclined to purchase what they know. But due to the high competition from other similar businesses, such as Ikea, the customers have a decent amount of bargaining power as they may chose to take their business elsewhere. Threat of Substitute Products: There is very little threat from substitute products to Harvey Norman as a whole due to the large variety of products stocked and the types of products stocked. CITATION wik12 l 6153 (wikiwealth.com, 2012)